Gail McBride is the Senior Manager Conservation Innovation at BC Hydro. She leads a department with the mandate to advance energy efficiency policies, practices and technologies in BC. With over 25 years management and marketing experience Gail has worked with private sector, government and international organizations. Prior to BC Hydro, Gail held management positions at GenoLogics, McKesson Medical Imaging, H.A. Simons Ltd. (now AMEC), and the BC government. She is currently on the boards of the Canada Green Business Council, The Minerva Foundation for BC Women and the Canadian GeoExchange Coalition.